Nestled in the heart of southern Idaho, the Gooding County Fair & Pro Rodeo stands as a testament to the enduring spirit of the American West. Held annually in the small town of Gooding, this rodeo is more than just a local tradition, it’s a vibrant celebration of cowboy culture and community spirit. While their 2024 event stands to be one of the best yet according to their lineup, the 2023 event was particularly noteworthy as well, setting records both inside and outside the arena.
Last year, for the first time, the rodeo saw record crowds with three out of four nights completely sold out. The number of contestants was unprecedented, with almost 800 competitors vying for the top spots, along with an equally impressive payout of nearly a quarter of a million dollars. I don’t know about you, but I am thrilled to see what the numbers turn out to be for their 2024 event in August.
In addition to the traditional eight events that we usually see at rodeos, fans at Gooding Pro Rodeo also have a legendary “Beer Worthy” tradition. Here’s the scoop, apparently this tradition began several years ago when a group of fans playfully stole the clown’s signs during the rodeo. The next night, they created their own signs, and the “Beer Worthy” tradition was born. You might be asking yourself, what does it take to be “Beer Worthy”? Many have tried, several have failed, and some have risked life and limb in the quest to be worthy. Fast runs and great rides are always considered worthy, but it’s the extra “Cowboy Stuff” that truly earns the title.
A True Community Gem
The Gooding Pro Rodeo is a family-friendly event and attracts visitors from all walks of life. It’s not just about the competition, it’s also about the experience and coming together for a common cause that really breathes life into this event. It wouldn’t be a fair and rodeo without food vendors offering everything from classic barbecue to sweet treats and numerous other vendors selling western apparel, handmade crafts, and rodeo memorabilia.
While the “beer-worthy” fun might be for adults only, there are still plenty of events for children as well including mutton busting—a pint-sized version of bull riding where young kids try to stay on sheep. There is also a full Jr. Rodeo just for the kids!
What truly sets the Gooding Pro Rodeo apart is its strong sense of community. This event is deeply rooted in local tradition, with many families participating for generations. Volunteers play a crucial role in ensuring the rodeo’s success, from organizing events to managing logistics.
The rodeo also serves as a significant economic boost for the town of Gooding. Local businesses thrive during rodeo season, with visitors flocking to hotels, restaurants, and shops. This influx of visitors helps sustain the local economy and fosters a sense of pride among residents.
The Gooding Pro Rodeo is more than just a rodeo, it’s a celebration of heritage, skill, and community. Whether you’re a die-hard rodeo fan or a first-time visitor, the energy, excitement, and hospitality of Gooding, Idaho, will leave a lasting impression. So, saddle up and head to Gooding for an authentic taste of the American West. So, the question is, “Are you Beer-Worthy?”
2024 Event Information
Dates: August 14-17, 2024
Location: Gooding, Idaho
Website: GoodingProRodeo.com/
