2025 Western Fashion Must Haves with Western Boutique, Iz and Oak

2025 Western Fashion Must Haves with Western Boutique, Iz and Oak

Sage, the founder of Iz and Oak Boutique, began her journey to build a Western brand inspired by the authentic spirit of the West during her senior year of college while completing a degree in animal science and ranch management. Iz and Oak Western Couture embodies the rugged, independent spirit of the working cowgirl with a touch of couture. Just as the Wild West was founded on individuality, Iz and Oak celebrates today’s modern-day cowgirl with unique pieces and brands that honor Western heritage.

The name “Iz and Oak” holds a personal connection for Sage, named after her two beloved mules, Izzy and Oakley, whose likeness can be found in the boutique’s logos. Since officially opening in 2023, Iz and Oak has grown from Sage’s one-bedroom college apartment into a brand known for its thoughtfully curated Western apparel. Sage and her team personally handle every aspect, from hand-picking each item to organizing photoshoots. Iz and Oak can be found online at izandoak.com and at events across the country.

Enjoy this Q&A with Sage and make sure to stop by Iz and Oak’s booth at the Roper Cowboy Marketplace in space 212.

What are some trends you are seeing in Western fashion?

One of the biggest trends that I currently love seeing in Western fashion is how creative the industry is becoming. For a while, it seemed like the industry favored those standard Western looks of boots, buckles, and jeans, and trust me, there’s a time and place for that! However, we’re so excited to see such a fresh spin on Western fashion. We love an element of sequins, feathers, or fur. This year, we’ve seen a ton of Western toile and stylized prints, and I think that’s definitely going to carry through to the 2024 NFR. Our customers have also been loving the trend of denim vests; it’s such a fun ode to that ’90s country style.

What are some items that you believe are timeless in Western Fashion?

I am such a believer in curating a wardrobe full of timeless, classic pieces that will withstand the test of time and can be styled in a multitude of different ways. One of the first things that comes to mind as a staple that will never go out of style is a graphic tee. We carry an entire collection of graphic tees featuring hand-drawn artwork by female Western artists, including those by XOXO The Art Company. Our Iz and Oak exclusive designs are collaborations with local artists and designs you won’t find anywhere else.

My other favorite tried-and-true Western staple is a button-down in a genuine serape textile. We carry genuine serape pieces handmade in Texas by Silverado Apparel, and I love seeing customers of all ages rock them. And, of course, authentic and native-made turquoise will always be in!

What are your NFR fashion essentials?

I currently have a lot that is coming in my suitcase with me to NFR! For me, the NFR is the one moment a year to go all out with your fashion. I love getting to pull out outfits that would be considered ‘too much’ the rest of the year. My essentials this year heavily revolve around pairing NFR nighttime classics, like sequins and fringe, with traditional Western staples like leather, denim, and serape. I also love a moment with a full-length blanket coat. Our outerwear collection this season features blanket coats by Tasha Polizzi, and I think it’s a perfect way to add a touch of sophistication.

Is there anything else that you want to share with our audience before wrapping up?

I think one thing that really sticks out to me is how truly grateful I am to work in this industry. I’m such a firm believer that the clothes we wear are more than just clothes- they’re a direct connection to our Western way of life, and I love getting to be a part of that in some way! We’ve been able to cultivate such an amazing community here, and the best part of my job is getting to connect with so many inspiring Western women.

Learn more about Iz and Oak at izandoak.com and follow them on socials @izandoak.

Author

  • Hi everyone! I'm Krysta Paffrath, I am a proud Arizona native who has a passion for everything business and rodeo. I am beyond thrilled to be the Editor in Chief for Modern Cowboy Magazine and Ten Gallon Talk. My adventurous and entrepreneurial spirit has guided me to work in many places like the WYO Quarter Horse Ranch in Thermopolis, Wyoming, a working cattle ranch in Seligman, Arizona, and many places in between. I am passionate about preserving the western way of life and working with different brands and rodeos to make that happen. If you're looking for a write-up, please shoot me an email at krysta@tengallontalk.com. Learn more about me at krystapaffrath.com. Looking forward to hearing from you!

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