Western Small Business Highlight: Acre & Rust

Western Small Business Highlight: Acre & Rust

A Small Business on a Mission to Honor Farmers and Promote Mental Health in the Farming Community

Acre and Rust Clothing Company is a farm lifestyle clothing company with designs that honor the close community and rich heritage of agriculture. We aim to create and design apparel that is not only attractive and high quality, but also nostalgic and thoughtful. We want people who wear our clothes to feel a sense of pride knowing they are honoring the farming culture in America. We strive to give back through spreading awareness of issues farmers face and supporting organizations that focus on farmers’ physical and mental health. 

What did the journey to launching your business look like?

We are a husband and wife team, a farmer and former teacher, working to build a family and a business. Ty, the designer, wanted to use his creative talents to show his passion for farming and agriculture. Acre + Rust has been in business for 3 years. Launching Acre + Rust has been a journey of successes and failures. We have asked a lot of questions and learned by watching others. Those failures have led us to learn more than we ever could from a success, but we are farmers at heart and we don’t give up easily. 

What is something you wish the general public knew about your industry or the ag/western industry? 

We want to not only bring more awareness to agriculture in general, but to bring awareness to the struggles that farmers face. Most do not realize how dangerous this job is, how skilled you have to be, and how mentally taxing the business is. One of the biggest changes we’d like to see in the farming community is to have a bigger focus on mental health and a holistic approach to agriculture. This could be something as simple as acknowledging the ways in which farming failures occur to everyone, and that our identity is not tied to the success or failure of a farming business.

The Acre & Rust Mission

The founders of Acre and Rust are on a mission is to celebrate and honor the farming way of life. They seek not only to raise awareness about agriculture in general but also to highlight the struggles that farmers face. Many people do not realize how dangerous farming can be, how much skill is required, and how mentally taxing the profession is.

One of the significant changes they hope to see in the farming community is a greater focus on mental health and a holistic approach to agriculture. This could be as simple as acknowledging that farming failures happen to everyone and understanding that a farmer’s identity is not tied to the success or failure of their business.

Their designs and products aim to shine a light on the wonderful crops and animals they care for and to celebrate the people who make up the agricultural community.

Follow on Instagram @acreandrust and learn more at www.acreandrust.com.

Author

  • Hi everyone! I'm Krysta Paffrath, I am a proud Arizona native who has a passion for everything business and rodeo. I am beyond thrilled to be the Editor in Chief for Modern Cowboy Magazine and Ten Gallon Talk. My adventurous and entrepreneurial spirit has guided me to work in many places like the WYO Quarter Horse Ranch in Thermopolis, Wyoming, a working cattle ranch in Seligman, Arizona, and many places in between. I am passionate about preserving the western way of life and working with different brands and rodeos to make that happen. If you're looking for a write-up, please shoot me an email at krysta@tengallontalk.com. Learn more about me at krystapaffrath.com. Looking forward to hearing from you!

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