What does your business offer and what sets you apart from others in your space?

Western Identity designs and creates Custom Livestock Brands for families entering the livestock and horse industry, as well as Western-based businesses looking for an authentic Western feel in their logos, graphics, and other brand materials.   Western identity strives to stay true to the authentic style of livestock brands of the past while adding a spark of creativity and uniqueness to each brand – a factor necessary to be approved in today’s overcrowded brand books throughout the United States.

What did the journey to launching your business look like? 

Western Identity was born from the need of being mobile – after all, being married to a working cowboy means you need to be able to pack up and relocate at the drop of a hat.   After years of studying graphic design in high school and college and being told I had to live in the city to pursue a career in the field, I decided that I needed to lean into my passion and let it become a reality. Even if my teachers said it wouldn’t be possible. 

What is something you wish the general public knew about your industry or the ag/western industry? 

With Instagram, TikTok, and Facebook regularly taking down videos of livestock being worked or branded, it’s incredibly important to educate the public about what they’re actually seeing happen in these videos. It’s important for the outside world (people beyond our industry) to know how we’re taking care of these animals and the agricultural branding and tagging laws we have to abide by in order to sell, transport, and raise livestock. Much of what is labeled “cruel” in our world is required – by law. 

Instagram Handle: @westernidentity

Website: www.thewesternidentity.com